Sports Specialization

NEW PROBLEMS REQUIRE NEW SOLUTIONS

Collegiate and Professional Athletic Trainers dedicate themselves to the treatment and rehabilitation of sports injuries. They counsel elite athletes about the importance of proper training, proper nutrition, and the importance of self-care.  Overuse injuries are obviously not limited to young athletes.  Elite college and pro athletes suffer from overuse too, making them more susceptible to acute injuries during competition.

In 2015, elbow and shoulder injuries alone accounted for more than $400 million in sidelined Major League Baseball salaries.

In the NFL, approximately 50% of injuries occur in the lower extremities (with knee injuries alone counting for roughly 36% of all injuries) and 30% occur in the upper extremities.

The estimated average cost of player injuries in the top 4 professional soccer leagues in 2015 was $12.4 million per team. It's estimated that every year professional soccer teams lose an equivalent of 10%-30% of player payroll to injuries.

Signs of Overuse Or Inflammation Include:

1) Swelling (which may be unnoticeable)
2) Warmth to the touch from increased inflammation
3) Redness
4) Impaired function of the body part

Common Treatments For Overuse

1) Remove the repetition causing the overuse
2) Reduce inflammation and accelerate recovery

Coaches are becoming more concerned about the amount of wear and tear athletes they are recruiting have sustained as a result of year-round sport participation from an early age.  Athletes arriving at college with overuse or previous injuries have an estimated 3 times greater risk of incident injury compared to those without previous injuries. They are much more susceptible to injury in college and ending their ability to compete at optimum levels.  The old saying still rings true: "An ounce of prevention is worth a pound of cure.”

Travel-team parents spend an average of $2,266 on their child's sports participation each year.

At the elite levels, many families spend more than $20,000 per year.

Proactive parents focus on protecting their children from overuse and excessive wear and tear on their bodies.   New modalities are available that help improve recovery and prevent overuse injuries.  They help keep young athletes "uninjured" and off the sideline.

Year ago, the only tools the young "baby-boomer" athletes had for recovery consisted of a roll of tape, maybe a brace, and a frozen bag of ice or peas. Todays young athletes begin participating in competitive sports as early as age five.  Up until the 1990's, most kids played multiple sports. But, then they started to "specialize" more on a single sport. The result was a trend of more youth and high school athlete injuries directly correlated with kids shifting to “I’m a baseball player. I’m gonna play 10 months a year. I’m playing on my Little League team, but I’m also playing on a travel team.”  With the evolution of competitive sports travel teams, prevention from overuse has become more important than ever before.  Athletes today, devoting 10-15 hours a week specializing in a sport, require better, more effective recovery tools. 


A lot of baseball and softball teams rely way too heavily on two or three kids to pitch and those kids are getting "over-pitched" from a young age. Surgeons are reporting big increases in young players with damaged ulnar collateral ligaments (UCL) in the elbow. The increase in 15 to 20 year old pitchers who've had this surgery are almost always the ones who kept pitching when they were already fatigued from joint or muscle overuse. While Tommy John surgery has a high success rate, roughly 20% of pitchers never make it back to their previous level of performance.

Shoulder injuries are also becoming more and more common and can include injuries to the rotator cuff and tears in the labrum. However, surgeons are more reluctant to operate on the shoulder because the success rate is much less than it is for the elbow.

 

Athletes are ten times more likely to remain engaged in proper recovery and overuse injury prevention if they are able to measure and feel for themselves the effectiveness of the tools provided. 


Today's athletes have new tools - Cool Contour™ Recovery Wraps help an athlete prevent overuse injuries to the foot, ankle, knee, shoulder, lower back, hip, and abdomen.  Also, accelerates recovery after acute injuries.
 


A SOLUTION FOR YOUTH, HIGH SCHOOL, COLLEGE, & PRO ATHLETES FOR THE PREVENTION OF OVERUSE INJURIES & RECOVERY

While recovery tools are no substitute for musculoskeletal care or the help of a medical professional, results-oriented, easy to use tools are essential. A multi-disciplinary approach that integrates the use of effective recovery tools, has been proven to help athletes, of all ages, recover faster from overuse and help their bodies recover for a safer return to practice or competition.